Let me guess...

You're no longer SATISFIED with just a career.

You're ready to be clear on your life purpose and turn it into your life’s work.

You're ready to be madly in love with your career and life and jump out of bed ecstatic on Monday mornings (yes, people do this)!

You have a strong desire to be making a difference in the world!

You're ready for a life of FREEDOM - to work your own hours, from wherever you want, on your own terms!

You're ready to stop being a slave and take back your life - you want a fun, full, rich, vibrant life!

You're ready to love life, and most importantly, yourself.

Deep down you know you’re meant for more.

You're miserable, unhappy, and feel like your job is sucking the life out of you.

Or maybe you're not totally miserable, but you know your purpose is greater than the life you're living now.

You've read TONS of articles on how to find your purpose, destiny, higher calling...and it's dragging. you. down. because you still can't figure yours out.

You’re done feeling overwhelmed, frustrated, stuck in a rut, floundering trying to figure it all out on your own.

You're tired of dreading Mondays with that sinking feeling in your stomach (or like me, crying into your pillow on Sunday nights!).

You’re fear of failure is STRONG so you haven't been able to commit 100% to a new path. 

You're tired of feeling unhappy, but you’re afraid of being judged if you follow your heart.

You know you're settling in your career, and in your life, but have no idea where to even start.


trapped in wrong career.jpg

What People are saying…


Even Coaches Work With Coaches

“It’s only our second call out of six and I’ve had so much more clarity and motivation already since we started our series together two weeks ago.”


As seen in…

I'm insanely in love with my career.

I love it so much that it doesn’t feel like work, and sometimes I prefer working in my business over being at home (gasp!).

I 100% know I’m doing exactly what I was put on earth to do.

But it hasn’t always been this way.

For YEARS, I was trapped in a career that I knew deep down wasn’t right for me. I spent 5 years climbing the corporate ladder and 7 year as a non-profit Director, and although I was successful in my career, I was freaking miserable.

I felt trapped, stuck, chained to a desk, watching my life pass me by. I was angry that I wasn't living the freedom-based lifestyle I knew I was meant to live, and I sure wasn't doing what I loved every day.

I felt like I was wasting my life away. 

I was so jealous of people who were following their hearts, earning a living through their passions, living a life of freedom and adventure, and absolutely loving their lives.

I remember telling my husband one night my career is literally destroying my soul.

It killed me to the point where I couldn't even look on Facebook and I closed down my Instagram.

It left me with a feeling of deep sadness (and let's not even talk about the anxiety!).

Why? Because I knew I was meant for more. Because I was not living my purpose. I was not living my dreams. And I knew I was settling in my career - and in my life.

Finally I hit rock bottom. I hired a coach, and that's when everything changed. Since then, I've moved countries (twice), spent a year backpacking around the world, got my Masters Degree and changed careers, started my own very successful coaching business, and am now living my dream life full of passion, purpose, adventure, and freedom. And do you know what the best part is? I get to help other people finally live the life they were destined to live.  

headshot2 copy.jpg
When I found Erica, I was at a place in my life where I no longer wanted to continue the struggle and the corporate grind. I had tried several times owning my own business, and while they were successful in some ways, I kept sabotaging myself.

Since working with Erica, I have been able to clarify my life purpose, and as small as it seems, finally creating a business plan and taking ACTION on it!

I found my purpose. I started my soul-aligned business. I rediscovered my confidence.

Erica is a gem! Just by coaching with her, you KNOW that you can achieve your dreams because she did too and she will show you how! I cannot recommend her enough, she is a fabulous coach. If you have any inkling that you are meant for something bigger and better, then you absolutely must have Erica as your coach!

I’ve felt stuck working in television as producer for 10 years with seemingly no way out. I didn’t know what else I could do as far as work, but I knew I had to make a change. I was really unhappy and out of alignment. I knew I needed to awaken my purpose and that’s when I got in touch with Erica.

While working with Erica, I found my true calling to be a healer. I’m clear on what my purpose is and I trust my intuition more. The career change I was trying to find for five years, I was able to find within months of working with Erica.

The best part of working with Erica is that she asked questions that invoked my soul to wake up. There was never any judgement with my answers and she helped me dig deep. The beautiful thing is these answers were within me the whole time, I just needed some guidance to unlock them. Erica really helped me to awaken my purpose.
Screen Shot 2019-06-27 at 9.06.16 AM.png



Do you ever feel this way? Do you know you’re meant for more but you just don’t know what or you can't see a way to get there?

Believe me, whatever it is you want to do (even if you don't know yet what that is), you can get there, and sooner than you think.

You don't have to struggle any longer


Imagine for a moment how it would feel to:

  • Finally be earning a living doing something you absolutely love

  • Have more than just a career - to be living your purpose - fulfilling your soul’s calling

  • Wake up feeling excited, energized, joyful, empowered, focused, and confident

  • Love every day as much as you love Saturdays

  • Finally bust through the overwhelm, confusion, and lack of direction that have been holding you back

  • Hand in your resignation and walk out that door!

  • Finally feel FREE

  • Have insane confidence knowing This. Is. It. I am living my truth.

Emerging Coach of the Year Erica Carrico

Erica is a magical, loving, ball of light that shines so bright that it can’t help but reach the people around her! I had no idea what I wanted to do with my life, or what my purpose was. Through our series together, I unveiled that I am here to spread love and light through yoga and Reiki and am well on my way! The biggest internal shift I witnessed was my confidence in myself. Every little thing about our sessions were the breeding grounds for me to tackle my big goals little by little. I truly cannot say it enough thank you thank you thank you. Love always!!!
— Amber Feldmann – Yoga Teacher & Reiki Practitioner

this program is for you if:


You're ready to discover your life purpose

You're ready to start your dream business (one that's in alignment with your life purpose)

You're ready to have a crystal clear plan of action to move into it

You're ready to ditch the self-doubt, the lack of confidence, and OWN your power

You're ready to go from being frustrated, overwhelmed, and confused (stuck in a career you don't like )….

To fulfilled, inspired, and on fire in the soul-aligned business of your dreams...

Which as an added bonus, will also make every other part of your life insanely happier and vibrantly alive!

No one’s journey is the same as another (so this program is designed to meet you exactly where you are in your life right now).

Here's what you can expect:   


Unveil Your Life Purpose

  • Get clear on what a life purpose truly is and why knowing yours is crucial to living a full, rich, vibrant life

  • Overcome the obstacles that have been blocking you from finding your life purpose

  • Discover what your life purpose is

  • Learn how to incorporate your life purpose into your daily life so you’re always living “on-purpose” from here on out



Start Your Dream Business

  • Get clear on your passions, values & what’s super important to you in life

  • Create your Life Vision

  • Through my proven process, pinpoint the business of your dreams (one that's in complete alignment with your life purpose)

  • Evaluate your dream biz to make sure it is viable and supports the lifestyle you want to live (so you DON'T make the most common mistake of choosing the wrong one!) 

Free your spirit

  • Release limiting beliefs that have been keeping you stuck in your current career (such as finances or lack of time)

  • Let go of what’s been holding you back (i.e. fear of failure, lack of confidence, overwhelm, self-doubt, feeling like you're not good enough, fear of being judged

  • Learn how to open your heart, reconnect with your soul, and remember who you truly are

  • Strengthen your intuition and learn how to follow it’s guidance

  • Discover how to heal your subconscious to create lasting change


reclaim your adventure

  • Learn how to stop living life based on what you “should” be doing

  • Tips, tools, and resources on how to live a fun, full, rich, and adventurous life

  • Bust down those walls of comfort and finally take the leap

  • Know how to show up in your life fully so you feel empowered to make your dreams a reality

  • Feel so in love with your life that you can’t believe it’s yours


path to freedom

    Create a path to freedom

  • We’ll start building your business and create a plan to transition out of your current career

  • Be crystal clear on exactly what needs to happen to move into your dream business

  • Feel at peace knowing you have clarity, direction, and a plan for your life that all you have to do now is implement

  • Be ready to pop that bottle of champagne and celebrate that you're finally living the life of your dreams – full of purpose, passion, adventure, and freedom - the life your spirit was destined to live


I remember that feeling, those moments when I felt angry and unhappy... I kept looking and searching until one day I met Erica and suddenly “the light” has turned on. It was clear to me at that moment that I needed some help and I couldn’t rely on anyone else I knew.

I started in January and learned pretty quickly my desire to start my own business.

By the end of the program I was clear on my purpose, on track with a good part of my business plan laid out and momentum.

Erica is absolutely resourceful when it comes to advice (like all my new favorite books :) ) but her ability to speak-to-the-heart, I believe, is what makes her so special.
— Francesca

Working with Erica was a total game-changer!
As someone who was transitioning from a soul-sucking career to entrepreneurship, I knew I needed to get real with myself and stop trying to DIY it, attempting to figure it all out on my own. Erica helped me to get crystal clear on my purpose, values, and vision and mission for my life and my new coaching business.

She helped me go from overwhelmed and thinking I had to do ALL THE THINGS in order to start my purpose-driven business to confident and excited. With her support, I was able to create a practical strategy that was steeped in clarity and intention. I left every single session deeply inspired, motivated and fully equipped to take positive action towards my dreams.

When we started together, I didn’t have a website or a clear plan for my business. By the end of our time together, I had not only a fully-functioning, branded website but also a set launch and marketing strategy, a live blog, a relevant opt-in to build my email list, and pro bono clients of my own!

Erica’s coaching is this miraculous combo of wisdom, kindness, brilliant business savvy, fun, and realness. She has a remarkable knack for helping you to believe in yourself, and I’m eternally grateful for that. Thank you,

Erica, for being my Life Purpose Angel!
— Toni Isles, www.toniannisles.com

Uncover the answers…

It’s possible to be unapologetically oneself...Thanks for all your help & support to uncover these answers.

Erica Carrico.jpg


I'm an international Life Purpose Coach for holistic and spiritual professionals, like you perhaps, who are frustrated and stuck in the wrong career.

I help my clients escape the soullessness by moving into a business of their dreams. One that's in alignment with their true purpose so they can finally earn more money doing what they absolutely love.


With my combined experience of a Bachelor of Science in Psychology, a Master of Science in Nonprofit Management, life and career coaching certifications, 12+ years in international business leadership, 2 successful career changes under my own belt, building a fully-booked out online business in just over a year, my obsession with purpose, passion, freedom, and adventure - I guide my clients through my proven process out of the wrong career, and into one of their dreams. 

Jill Andersen
“Desperate need for clarity led me to Erica. I was done with corporate life and had already jumped ship to freelance. I sought to enjoy variety, freedom and creativity in my work life, but something was still nagging at me. I couldn’t put my thumb on my ‘thing’.

Through working with Erica, I finally figured it out!! My purpose, my “thing”, and a soul-based business that I’m diving into heart-first.

The biggest change since working with Erica is the many little changes. My life is authentically ME. I’m excited about the future and feel like I’m one of those people I used to roll my eyes at. You know, the ones who say “Do what you love and you’ll never work a day in your life.” Yep. I’m one of them now. I don’t have masks for each part of life anymore.

Erica excels at creating a welcoming space full of respect, openness, excitement, positivity and encouragement. She knows no judgment. Erica allows you to freely unpack ideas, talents, secret dreams, fears, uncertainties and everything in between.

Waiting is the worst decision you’re making! DO IT NOW. The investment is a down payment on changing your life.

Your very own Pandora’s box will blow your mind; Erica hands you the keys.”
— Jill Andersen

what's included?

  • Pre-coaching questionnaire to get clear on what exactly you want to achieve

  • 1 x 90 minute Zoom session (worldwide) to explore your deepest desires, set your exciting goals, and create easy to follow action steps

  • 11 x 60 minute Zoom sessions booked biweekly

  • Unlimited email support between sessions to keep you moving forward

  • Worksheets, resources, world-class career & passion assessments tools, and journal prompts (if you’re into these kinds of things)

  • A reason to pop that bottle of champagne at the end of your series - you will be seriously celebrating!

Plus these fabulous bonuses!

  • Voxer support throughout the program - this is my favorite little tool - we can send voice notes back and forth like we're using walkie talkies! It gives you access right to my phone ($1,400 value)

  • A 1-hour follow-up session (within 3 months of finishing the program) to support you through anything you may need some guidance on ($250 USD value)

  • A beautiful dream catcher, leather journal, or handpicked crystal ($65 USD value)

in just 6 months...

  • You'll be crystal clear on what you're life purpose is

  • You'll be 100% certain on what your business is (one that's in alignment with your purpose here on earth)

  • You'll have laser focus, clarity, direction, and a plan to move into your new business

  • Together we’ll begin buildling your business and lay the foundations

  • You'll have the confidence to know you can do and be whatever you want to be

  • You'll go from being frustrated, overwhelmed, lost, and confused to fulfilled, inspired, and on fire in your career and in your life

  • You'll be insanely happier, vibrantly alive, and living a life of purpose, passion, freedom, and adventure

  • You'll be in love with life again - and most importantly, you'll be in love with yourself. (THE. BEST. EVER)

This program is creating HUGE transformations…

Toni Testimonial-8.png

Adventurous, fierce, and compassionate are just a few words I would use to describe Erica.

But being a woman who walks her talk and lives with complete integrity, she is more than that, Erica is a game changer, a force that has not only the tools to completely unleash your purpose, but most importantly, the spirit and energy to effectively and completely change lives as well.

If you’re looking for a coach, my advice is that you want someone who shows up into their own world in a powerful way, not just tells you to... And if you’ll take my advice, Erica is absolutely that coach.
— Travis Barton (TravisBartonLife.com)
Travis Barton.jpg

Ready to earn a living doing what you love?

Note: I invest in a KIVA Loan for every one of you who join this program. By us working together, you will also be helping Kiva borrowers create opportunities for themselves, their families and their communities.

What people are posting…

Thank you for pushing me, fueling me, loving me, and helping me!
I woke up with a bit of a renewed sense of belief in myself and confidence. That I can do anything as long as I believe in me.

Before working with Erica I felt lost, confused and unsure as to what my exact purpose is in life. I knew my current career path was leaving me feeling immensely unfulfilled but I couldn’t figure out how to change course or what that course should even be.

By working with Erica, the results have been two-fold. Not only have I realized my purpose, I have gained an incredible sense of self-worth and self-confidence. Because of that, I’ve finally taken the first step on my journey to step into my soul-aligned business and who I was always meant to be.
— Afsheen Shah
Afsheen Shah - Wellness Coach, www.afsheenshah.com

Afsheen Shah - Wellness Coach, www.afsheenshah.com

still trying to decide?

Career Coach

This program is for you if you're ready to embark on one of the greatest, soulful adventures of your life and discover your life purpose - hand in your resignation (AMEN!) - and finally have the confidence to earn a living doing what you absolutely love. What you were put on earth to do.

You’re an action-taker, you’ve already created success in your life (just not in the area of your dreams), you’re ready to do the inner soul-based work and make real changes in your life.

You’re ready to enter into a partnership with Erica to create a life that is even better than you have imagined.

You’re ready to invest in yourself and see coaching as an investment in your personal and professional future.

This program is NOT for you if you’re expecting someone else to do the work for you, you are not willing to take an active role in the coaching process, you’re not willing to try new ideas and ways of doing things, you’re not willing to be open, honest, and authentic with yourself, or with Erica, or you’re not willing to recognize your own limiting beliefs and take responsibility for changing them when in your best interest.    

I know it’s a big deal to seek out and work with a coach.

I had all sorts of crazy thoughts running through my mind the first time I was looking for one. How can I possibly fit this into my already crazy busy life? Can I afford this? Am I really ready to change? It would have been so easy to let my fears take over.

I would have continued living on the wrong path, miserable and stuck in the wrong career, always wondering "what if". Maybe I could have figured it out on my own, but I would have wasted YEARS struggling and changing directions and even worse - not figured out my life purpose and all the thousands of people I was destined to help - would not be receiving the help they are today.

Life Purpose Coach

I’ll leave you with this.

You can either continue down the path you’ve already been traveling down, and your life will stay the same. You'll keep spinning your wheels, stuck in the overwhelm, frustration, and self-doubt. You’ll remain disconnected from your purpose, and your dreams will probably just remain dreams.

When we aren’t living our purpose, not only are we doing ourselves a disservice, we’re doing those we’re destined to help a disservice as well.

Or you can choose to change your destiny. If you want your life to be different, if you want to change the direction of your path, you’re going to have to do something different. Make a new choice. And pursue your new outcome, pursue your dream. Take my hand and let's go. 


“We accomplished more that I though we could, and I am so grateful. Erica helped me to do some things that I hadn't been able to do my whole life. Like letting go of different self defeating beliefs about myself, and figuring out my life purpose, and empowering me to embrace it. That is so HUGE!!! 

Evan Jones.jpg

Working with Erica was such a wonderful experience. After interviewing several other coaches, I knew right away that she was the person that I wanted to work with.

Erica has an incredibly positive energy, and I quickly learned how infectious and magnetic it was. The way that she believed in me was very authentic.

Under he guidance I felt my spirits lift, and my confidence and courage increase as I began to reconnect with myself, and become grounded with who I am as a person. 

Erica was a guiding light when I was lost in one of the darkest places I have ever been, and four months later I am doing things I would never have done before, with a well of courage and sense of purpose that I have never experienced. 

I have new direction towards a career that I know I am going to love, and I love who I am again.  I feel like I don't have the words to properly express how that feels. It's incredibly profound.”