hi, I'm Erica

it’s time to free your spirit

& live your adventure

“The meaning of life is to find your gift.
The purpose of life is to give it away.”
— Pablo Picasso

I see you, struggling the way I did, frustrated and stuck in the wrong career.

I see you miserable in your job thinking you “have to deal with it” until you retire.

I see your light has dimmed, the fire has burnt out.

I see you feeling disconnected and disengaged in life - knowing there has to be more than this.

I see how exhausted you are and how unbelievably sad that makes you.

I see you stuffing your dreams inside desperately trying to tell yourself they aren’t that important.

Erica Carrico.jpg
“Life’s greatest tragedy, and people’s greatest regret in their final days, is that they let fear win. They chose to play it safe rather than live out who they truly are.”
— Cheryl Strayed

This does not have to be your path.

You don’t have to struggle any longer. But I totally get it because 8 years ago I was in your shoes. 

You want to find your life purpose and start a business doing what you absolutely love – what you were put on earth to do – you just have no idea how to make this happen.

Hey there, I’m Erica.

My purpose here on earth is to help you live yours - and earn a living doing it.

I’m an International Life Purpose Coach and Business Coach for awakening souls, like you perhaps, who feel trapped in the wrong career.



I guide my clients OUT of meaningless careers INTO a career or business of their dreams. One that unveils their true purpose so they can finally earn a living doing what they absolutely love.



Here is My Story...

One thing I've (almost) never done is let fear get iN my way.

I follow my heart and it's taken me on some incredibly beautiful, and sometimes frightening adventures all around the world. After graduating from university when everyone else was getting jobs, I took off backpacking around Europe by myself.

When my friends were getting married and having babies, I was selling everything to move to Australia. Turning 30 and everyone around me was getting promoted, I quit my job to backpack around the world for a year (check out my travel blog). 

While most of my friends married their high school or college sweethearts, I married a man from a foreign country. When I heard the words yes, it’s cancerous with two small children at home, rather than being paralyzed with fear, I surrendered my heart, went on a raw yet beautiful spiritual journey, and finally learned to truly love myself.


Do I feel fear? Absolutely.

But I don’t believe we should allow ourselves to be paralyzed by it. Otherwise nothing amazing would ever be achieved – dreams would never come to fruition. 

There was, however, one time I sadly let fear take the lead. After graduating from university I had absolutely no idea what I wanted to do with my life. I spent 4 years in and out of jobs thinking one day I would wake up and my purpose would simply “appear”. Surprise - that didn’t happen! So, I decided to just pick a career because I felt society’s pressure of that’s what I should be doing.

Fast forward 5 years - even though I was pretty successful in corporate recruitment, I knew deep down it was NOT FOR ME. I was living a lie. For a long period of my life, I was telling my heart to “shush… be grateful for what you have.”

I felt insane for not loving my life. I was living in Australia, working for a top international recruitment agency, entertaining clients in 5-star restaurants, and earning more money than I needed. But here’s the thing -  I wasn’t just unhappy – I WAS MISERABLE.

I felt totally trapped.

I was so stressed out and sobbing into my pillow every Sunday night because I knew Monday was coming. Why? Because… I was not living my purpose. I was not living my truth, and I knew it. There was no greater meaning behind my career. 

What was I supposed to do though? I was in my 30’s. How on earth could I start over in something new especially when I had worked so hard to get to where I was. And then I remember telling my husband one night “my career is literally destroying my soul.”

THAT WAS IT. Something had to change. I deserved better. I decided my life meant more to me and I wasn’t going to settle any longer.

So, I took a leap of faith, invested in myself by hiring a life coach, and that’s when everything changed.

Within one year of launching my coaching business, I was nominated for the Beautiful You Emerging Coach of the Year award, I’d been featured in over 15 media publications, was being invited to speak internationally, and was fully booked with a 2-month waitlist.

Beautiful You Affiliate Erica Carrico.jpg

I had more than doubled my salary, and was able to leave my 8-6 as a non-profit executive! Being able to turn in my resignation, knowing I was stepping into ultimate freedom was the most incredible feeling ever!

My family was able to move back to Colorado, I finally could work the hours I wanted to work, not feel guilty about taking sick days off with my kids, spend summers traveling and at the pool with my kids, and my most favorite part… is I get to travel internationally and not worry about having to take any time off work.

I fill my days with soul-mate clients and life-changing conversations, speaking on stages I used to only dream of speaking on, traveling to retreats, spiritual festivals, and other powerful in-person conferences and events. 

Within 2 years I had created the life of my dreams, while fulfilling my life purpose at the same time.

Girl in Field.jpg

I’ve literally never looked back.

To this day I absolutely love what I do and words can’t explain how it feels to know I’m living my purpose, to wake up feeling alive, invigorated, passionate, happy, free, strong, and have such a love in my heart for what I get paid to do. I LOVE my business and I LOVE my life. You absolutely deserve the same. Everyone deserves to earn a living doing something they love. Everyone.

With some structured guidance, the right tools, and some dedicated inner work, it’s 100% possible for you to move into a soul-aligned business.

You absolutely can transition beautifully into a business you are super passionate about that allows you to earn a living doing what you absolutely love – what you were put on earth to do – starting right now. And most importantly - one that allows you to live the lifestyle you want to live.

It’s your time. It’s time to let your true self shine. The world needs you.

Emerging Coach of the Year Erica Carrico
May your choices reflect your hopes, not your fears.
— Nelson Mandela

some Fun Facts About Me...

  • I’ve backpacked through over 50 different countries (the best way – budget style!)

  • I slept in a tent for 4 months in Africa and had an elephant stick its trunk under my sleeping mat in the middle of the night.

  • I love scaring myself by doing crazy things like sky-diving, bungee jumping, hang-gliding.

  • My heart is happiest when hiking in the mountains or breathing the ocean air - I have a beautiful connection with the earth, but could spend hours staring at the sky.

  • Anything fast – snowboarding, skiing, mountain biking - love love love it..

  • Australia was my home for 7 years – I’m also married to a handsome Aussie. We now live in the healing mountains of Boulder, Colorado.

  • I am a cancer survivor.

  • I am all about the WOO - I spend A lot of time in meditation, I have a regular Kundalini yoga practice, and I work with the moon cycles. I am a total spirit junkie.

  • I'm super passionate about having a chemical free home and use only natural EVERYTHING.

  • It took me over 30 years to realize my purpose here on earth.

  • I am fully committed to my journey of fulfilling my destiny, and I am fully committed to helping you do the same.

Professional Bio


Erica Carrico is an international Life Purpose & Business Coach, free spirit, star gazer, mommy of 2, and world traveler. 

Through coaching services, speaking, and writing, Erica helps professionals who are frustrated and stuck in the wrong career, discover their life purpose and start a soul-aligned business so they can finally earn a living doing what they absolutely love. What they were put on earth to do.  

Grab her FREE download 7 Steps to Finding Your Purpose. 

Erica has a BS in Psychology, an MS in Nonprofit Management, life & career coaching certifications, 12+ years in international recruitment & business leadership, built a fully booked online coaching business in just over a year, has traveled through over 50 different countries, and is obsessed with helping thousands of people around the world live lives full of purpose, passion, freedom, and adventure.

*Erica lives in the healing mountains of Boulder, Colorado - however travels internationally to speak and hold workshops around the world.

Book your free consult to see if working with me is right for you!