career change erica carrico

Good news... you’re in the right place.

How do I know? 

Because I’ve been there.

Deep down you know you’re meant for more – you’re not living up to your full potential. 

Your tired of spinning your wheels trying to figure out your life purpose but always coming up blank.

You’re full of ideas but can't narrow it down or commit and take action on one thing.

You’ve worked hard to get where you but still feel like you should be doing something else entirely.

You dream of a life of FREEDOM and starting your own business, but have no idea how to make it happen or what steps to take. 

You want that Sunday dread to be a thing of the past. You want to love every day as much as the weekends.    

You want a career and life full of passion, purpose, inspiration, and freedom.

As Seen In…

Hey there - I’m Erica. 

I'm an international Life Purpose Coach for holistic and spiritual professionals, like you perhaps, who are frustrated and stuck in the wrong career.

I help my clients escape the soullessness by moving into a career or business of their dreams so they can finally earn more money doing what they absolutely love.

I absolutely love my career and what I get to do every day. I love it so much that it doesn’t feel like work, and sometimes I prefer when I'm working over being at home on weekends (gasp!). I 100% know I’m doing exactly what I was put on earth to do.

But it hasn’t always been this way.

For YEARS, I was trapped in a career that I knew deep down wasn’t right for me. I spent 5 years climbing the corporate ladder and 7 year as a non-profit Director, and although I was successful in my career, I was freaking miserable.

I felt trapped, stuck, chained to a desk, watching my life pass me by. I was angry that I wasn't living the freedom-based lifestyle I knew I was meant to live, and I sure wasn't doing what I loved every day.

I felt like I was wasting my life away. 

I was so jealous of people who were following their hearts, earning a living through their passions, living a life of freedom and adventure, and absolutely loving their lives.

I remember telling my husband one night my career is literally destroying my soul.

It killed me to the point where I couldn't even look on Facebook and I closed down my Instagram.

It left me with a feeling of deep sadness (and let's not even talk about the anxiety!).

Why? Because I knew I was meant for more. Because I was not living my dreams and I knew I was settling in my career - and in my life.

Finally I hit rock bottom. I hired a coach, and that's when everything changed. Since then, I've moved countries (twice), spent a year backpacking around the world, got my Masters Degree and changed careers, started my own booked-out online coaching business, and am now living my dream life full of passion, purpose, adventure, and freedom. And do you know what the best part is? I get to help other people finally live the life they were destined to live as well. 

What People are saying…


Even Coaches Work with Coaches

“It’s only our second call out of six and I’ve had so much more clarity and motivation already since we started our series together two weeks ago.”




Do you know you’re meant for more but you just don’t know what or you can't see a way to get there?

Believe me, whatever it is you want to do (even if you don't know yet), you can get there, and sooner than you think.

Imagine how would it feel to:

  • Finally be earning a living doing something that you absolutely love

  • To finally be FREE and in your own business so you can do what you love on your own schedule

  • Wake up feeling invigorated, passionate, inspired, and your heart burning with excitement about your career and life again

  • Love every day as much as you love Saturdays

  • Stop worrying about all the obstacles you think are in your way

  • Finally feel like This. Is. It. I am living the life I'm meant to live.

Emerging Coach of the Year Erica Carrico

“Working with Erica has been such a joy, and a privilege, something I have looked forward to each and every session. She is such a warm, generous and supportive coach, mentor and now friend.

Thanks to her guidance, I’m now starting the business of my dreams, I have a recognition that I can do anything I put my mind to, I have finished writing my first novel, and I have a genuine belief that life doesn’t happen to you but happens for you, and that living with intention is the only way to go from here on.

More than that, I have someone I know will always support me, be my coach going forward, and who is a friend I will keep in touch with and updated as I walk my path going forward.
— James Gomm

4 Months to Clarity

Erica Carrico


This program is for you if:

  • You're ready to earn a living doing what you love but have no idea where to start or what steps to take

  • You’re ready to discover your life purpose and start creating you’re life’s work

  • You need help figuring out what your spiritual gifts are and what business to start

  • Or, you know what your dream business is but need support and guidance creating an easy-to-follow road map to move into it full-time

  • You've started taking steps towards starting a business but have completely lost focus and are confused about what to do next

  • You're ready to overcome what's been holding you back like fear, overwhelm, worry over finances and lack of time, fear of failure, of not being enough, or of being judged if you decide to follow your heart.

Before working with Erica I felt lost, confused and unsure as to what my exact purpose is in life. I knew my current career path was leaving me feeling immensely unfulfilled but I couldn’t figure out how to change course or what that course should even be.

By working with Erica, the results have been two-fold. Not only have I realized my purpose, I have gained an incredible sense of self-worth and self-confidence. Because of that, I’ve finally taken the first step on my journey to step into my soul-aligned business and who I was always meant to be.
— Afsheen Shah
Afsheen Shah, Wellness Coach -

Afsheen Shah, Wellness Coach -

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I’ve felt stuck working in television as producer for 10 years with seemingly no way out. I didn’t know what else I could do as far as work, but I knew I had to make a change. I was really unhappy and out of alignment. I knew I needed to awaken my purpose and that’s when I got in touch with Erica.

While working with Erica, I found my true calling to be a healer. I’m clear on what my purpose is and I trust my intuition more. The career change I was trying to find for five years, I was able to find within months of working with Erica.

The best part of working with Erica is that she asked questions that invoked my soul to wake up. There was never any judgement with my answers and she helped me dig deep. The beautiful thing is these answers were within me the whole time, I just needed some guidance to unlock them. Erica really helped me to awaken my purpose.

Uncover the answers…

It’s possible to be unapologetically oneself...Thanks for all your help & support to uncover these answers
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When I found Erica, I was at a place in my life where I no longer wanted to continue the struggle and the corporate grind. I was tired of working for others and feeling unfulfilled in my work. I had tried several times owning my own business, and while they were successful in some ways, I either kept sabotaging myself, or just couldn’t see it through. I had gone through a difficult couple of years, hitting bottom emotionally, and I just knew I didn’t want the last half of my life to be like this. I wanted so much more!

Since working with Erica, I have been able to really clarify a life purpose that resonated with me on a soul-level, and as small as it seems, finally creating a plan and taking ACTION on it!

I found my purpose. I started my soul-aligned business. I rediscovered my confidence. Talking to Erica - someone who is so relatable, down-to-earth, and just glowing with light really helped me to know that I CAN do this. It’s not too late for me and I am put here to do Divine work!

Erica is a gem! So full of life, compassion and understanding and simply fun to work with! Just by coaching with her, you KNOW that you can achieve your dreams because she did too and she will show you how! I cannot recommend her enough, she is a fabulous Life Purpose Coach, a genuine light in the world and has become a dear friend to me. If you have any inkling that you are meant for something bigger and better, then you absolutely must have Erica as your coach!


   What’s included:

  • Pre-coaching questionnaire to get clear on what you want to get out of coaching

  • 1 x 90 minute Zoom session (worldwide) to explore your deepest desires, set your soulful goals, and create easy to follow action steps

  • 7 x 60 minute Zoom sessions booked biweekly

  • Unlimited email support between sessions to keep you moving forward

  • World-class journal prompts,

  • A reason to pop that bottle of champagne at the end of your series - you will be celebrating!

Erica Carrico

Plus these bonuses:

  • Voxer support throughout the program - this is my favorite little tool - we can send voice notes back and forth like we're using walkie talkies! It gives you access right to my phone ($900 value)

  • A beautiful dream catcher, leather journal, or handpicked crystal ($65 USD value)


I remember that feeling, those moments when I felt angry and unhappy... I kept looking and searching until one day I met Erica and suddenly “the light” has turned on. It was clear to me at that moment that I needed some help and I couldn’t rely on anyone else I knew.

I started in January and learned pretty quickly my desire to start my own business.

During the first weeks, I had a chance to work on myself and structure an introspective work in such a way I have never been able to do. By the end of the program I was clear on my purpose, on track with a good part of my business plan laid out and momentum.

Erica is absolutely resourceful when it comes to advice (like all my new favorite books :) ) but her ability to speak-to-the-heart, I believe, is what makes her so special.
— Francesca


  • You'll be crystal clear on your life purpose

  • You'll be 100% certain on what your dream business will be

  • You'll have laser focus, clarity, direction, and a plan to move into your new business

  • You'll have the confidence to know you can do and be whatever you want to be

  • You'll be insanely happier and vibrantly alive

  • You'll be in love with life again (Hallelujah!)



Note: I invest in a KIVA Loan for every new client that signs up through this program. By us working together, you will also be helping Kiva borrowers create opportunities for themselves, their families and their communities.

Before working with Erica, I would read every article I found on “How to find/pursue/ignore/make money from/formulate your life’s passion/purpose/destiny/higher-calling” and it was so defeating! Reading these articles only enforced the feeling that this is possible, but also increased the weight of the disappointment I was feeling about not knowing what mine was...and it was Dragging. Me. Dooooown! I was also doing things that I didn’t necessarily want to do, but felt obligated to do. “I should go to college”, “I should take this corporate job”, etc. Erica has really helped me see the full spectrum of opportunities available to me. I am now much more in tune with my intuition and am better at trusting my inner guide because I have fewer blocks working against it.
I am so grateful to have had the opportunity to work with Erica. I’m at peace now knowing I’m on my path to my dream career and fulfilling my purpose.
— Foley Mackey

Create some magic with me…

I swear you are magical. All these things are happening since you came into my life.

still trying to decide?

This program is for you if you're ready to embark on one of the greatest, soulful adventures of your life and discover your life purpose - hand in your resignation (AMEN!) - and finally have the confidence to earn a living doing what you absolutely love. What you were put on earth to do.

You’re an action-taker, you’ve already created success in your life (just not in the area of your dreams), you’re ready to do the inner soul-based work and make real changes in your life.

You’re ready to enter into a partnership with Erica to create a life that is even better than you have imagined.

You’re ready to invest in yourself and see coaching as an investment in your personal and professional future.

This program is NOT for you if you’re expecting someone else to do the work for you, you are not willing to take an active role in the coaching process, you’re not willing to try new ideas and ways of doing things, you’re not willing to be open, honest, and authentic with yourself, or with Erica, or you’re not willing to recognize your own limiting beliefs and take responsibility for changing them when in your best interest.    

I know it’s a big deal to seek out and work with a coach.

I had all sorts of crazy thoughts running through my mind the first time I was looking for one. How can I possibly fit this into my already crazy busy life? Can I afford this? Am I really ready to change? It would have been so easy to let my fears take over.

I would have continued living on the wrong path, miserable and stuck in the wrong career, always wondering "what if". Maybe I could have figured it out on my own, but I would have wasted YEARS struggling and changing directions and even worse - not figured out my life purpose and all the thousands of people I was destined to help - would not be receiving the help they are today.

I’ll leave you with this.

You can either continue down the path you’ve already been traveling down, and your life will stay the same. You'll keep spinning your wheels, stuck in the overwhelm, frustration, and self-doubt. You’ll remain disconnected from your purpose, and your dreams will probably just remain dreams.

When we aren’t living our purpose, not only are we doing ourselves a disservice, we’re doing those we’re destined to help a disservice as well.

Or you can choose to change your destiny. If you want your life to be different, if you want to change the direction of your path, you’re going to have to do something different. Make a new choice. And pursue your new outcome, pursue your dream. Take my hand and let's go. 

Adventurous, fierce, and compassionate are just a few words I would use to describe Erica.

But being a woman who walks her talk and lives with complete integrity, she is more than that, Erica is a game changer, a force that has not only the tools to completely unleash your purpose, but most importantly, the spirit and energy to effectively and completely change lives as well.

If you’re looking for a coach, my advice is that you want someone who shows up into their own world in a powerful way, not just tells you to... And if you’ll take my advice, Erica is absolutely that coach.
— Travis Barton (
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